intelligent publications

Everyone has a digital prospectus now, but what value do these really add? Most are just gimmicky versions of the prospectus PDF which don’t do anything more than save the school on postage costs.

For independent schools, that just doesn’t cut the digital mustard. Concept4 do it differently – we call them “intelligent publications”. Intelligent publications use web technologies to mould the user’s experience, deliver media-rich content and make them feel special. It’s all about improving the “offering” of the conventional printed prospectus by adding value:

 

• A choice and “pathway” to tailored information to the user
• Making use of a wide variety of media to engage the viewer
• Creating wider impact with an online audience through online PR and social media
• An online product which is cost-effective and simple to evolve over time
• Capturing crucial marketing data from prospective parents to drive customer contact
• Calls to action which allows measurement and monitoring of success

Every school is different, therefore every solution should be different, if you want to see an example, hop over to our portfolio and take a look for yourself. Better still, get in contact and we’ll tell you all about it!