Organ Donation East Lancashire Hospitals NHS Trust
Branding & PrintConsider
Organ donation is an amazing gift. It can affect any one of us, our family, friends or community at any time; so it’s important to think and talk about it. On average 3 people die every day in need of a transplant, therefore every donor is extremely precious – saving up to 9 lives and improving the quality of life for many other people. Yet fewer than 5,000 people each year in the UK die in circumstances where they can become a donor. If their families say ‘NO’ to donation, someone waiting for a transplant misses out.
Create
For East Lancashire NHS Trust we were asked to create a campaign to project two strong messages: highlighting the benefits of joining the Organ Donation register, and for those who receive and have their lives saved by others.