6 Reasons Why Your School Can Benefit From Having A Fantastic Website

If you are a school without an impressive website, you could be losing out on great opportunities.  A website itself can be used to accomplish many different marketing strategies to help grow your wider online presence. Having a great looking, intuitive, professional and easy to use school website has never been more important.

Essentially your website is the window into life at your school, highlighting your strengths and achievements and communicating your unique message to current and prospective students, parents and beyond.

What are some other benefits of having a great website for your school?

Cost Effective

Once you have initially invested in your school website, it is an extremely low cost way to market your school and communicate your messages long into the future. There are also many integrations you can have, such as online learning, portals and CRM’s.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock

Your school is only open for certain hours in the week. However your website is accessible 24/7, 365 days a year. Since your school website is operational around the clock, your target audience can access it from anywhere at any time to suit them.


By having a professional school website you are giving your school credibility with the opportunity to tell parents, students and prospects why they should trust you. You can include content such as testimonials and videos of happy students and teachers to back this up. Most people will visit your website as part of the consideration process.


Having a first rate website and an online presence strategy allows you to market your school online. There are lots of marketing strategies you can use to advertise and market your school. Any marketing you do via social media, email, direct mail, outdoor media etc. can then be driven back to your website so they can find out more.


An effective, well maintained website helps you keep up with the competition! Who do you think a prospect would be more likely to consider? A school with a bad website, or the one that is on brand, and showcases their school in the best light?

Resource of information

Your school website can host a range of information for all news pertaining to your school for current and prospective students, teachers, and parents. As mentioned above, this could be an online portal, a CRM, online admissions, as well as everyday school communications such as important campus announcements, information and more!

Our team of education marketing specialists continually go the extra mile to give our clients solutions that make them stand out from the crowd. What’s more, we’ve created a range of awesome marketing packages for schools, loaded with everything you need to make outstanding school marketing AND we offer flexible payment plans to suit any school budget!

Do you need help with a new website for your school? Or like many of our customers, you can sign up for a marketing package, and spread the cost.

Concept4 has worked with schools and colleges for over 30 years producing websites, branding, video, marketing, prospectuses, course guides, apps and much more. We'd love to do the same for you.