Boosting Course Enrolment for Lancashire Adult Learning
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Lancashire Adult Learning (LAL) is the community learning arm of Lancashire County Council. The team at LAL came to us with the challenge of developing a standalone website that would grip a wide audience to increase awareness and boost course enrolment. As LAL was at the time in the process of many positive changes including a re-brand, we had to consider incorporating their new branding when available, as well as working to a tight schedule due to a strict go live date.
We recognised visitors to the website would need a considered user experience to ensure they found the relevant information for their course interest or availability in their area. Therefore each subject area includes details of all courses on offer and courses selected link directly to an online application system. This also required 'skinning' to follow the new LAL website brand design. To enhance the user experience we created a robust online course search facility and made the course brochure readily available for quick download throughout the website.
Launched in August 2016 to our client's required timeline, the new website has been enthusiastically received by LAL's internal audience. There's also been lots of positive comments from new learners who've attended enrolment events through using the new website.