City of London School for GirlsDesign & Print
Our approach involved discussions with the Headmistress and her Marketing Officer, as well as studying parent surveys and comments from our client's feeder prep schools.
The information we gained provided us with a first class insight into the kind of students who would thrive in the 'City' environment and be attracted to the school in the first place. It also proved to be invaluable in helping us arrive at an eye-catching prospectus design.
When putting together a new prospectus we wanted a contemporary and different look that would appeal to both prospective parents and pupils. Concept4 listened to the requirements of the brief and delivered a tailored prospectus solution; we are extremely pleased with the outcome. We have received excellent feedback both internally and externally with many commenting on its up-to-date look and feel. The prospectus continues to be a main marketing tool for City of London School for Girls.
Sharon McParland, Marketing and Development Officer
The end result is a prospectus which is a striking design in a ‘handbag’ size format.