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User experience
encompasses all
aspects of the customer’s interaction
with your school.
Your school website is usually where first impressions
are made. The online experience should meet the needs
of prospective parents without fuss, in a way that allows
them access to information they require, with simplicity
and elegance.
The journey of a user can be monitored in depth,
tracking them from their source, logging the amount
of time they spend on each page, to where they either
choose to make an enquiry or leave the site. Using
compiled statistics from many users, it is possible to
optimise the design of your website to control the way
a user navigates, ensuring they follow a set flow and
receive the best possible experience.
Properly monitored web pages allow absolute statistical
certainty, so while design offers options, user experience
monitoring can prove the efficacy of all decisions made.
It is an inarguable way to demonstrate that your website
always gives the best first impression.
UX
User Experience
Functionality
Look & Feel
Business Case
School’s
USP
Styleguide
Consistency
Branding
Marketing
Business
Plan
Market
Communication
Surface
Design
Content
Information
Architecture
Final Website
Performance
Simplicity
Interaction
Design
Usability
Information
Design
Third Party
Integration
eg. iSAMS
UI (Interface)
Business
Objectives
Visual
Design
Prototyping