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School Example 2
An independent school in the
Midlands were concerned
that users were leaving their
site before viewing important
information.
To monitor user behaviour, we
applied Google Tag Manager
to the site, a utility that allows you to track metrics of user
interaction. This enabled us to build up a clear picture of where
the site was failing.
The homepage presents all of the important information that
users would expect to see, but is often missed as it is too far
down the page. By recording
scroll depths of visitors we
confirmed that only 1.79% of
users go all the way to the
bottom of the page with only
29.06% of visitors making it
further than a quarter of the
way down.
Subsequent recommendations
have been made, reinforced
by statistics, to improve the
information architecture, and
once implemented we are
confident that results will be
very positive.
1.79%
58.58%
Remaining
Users
Header
Home Banner
News
Map
Prospectus
Calendar
Footer
29.06%
7.63%
2.94%
Traffic drops off
significantly, with less
than
8%
of visitors seeing
the prospectus advert
and less than
2%
seeing
the calendar