Search engine optimisation (SEO)
You absolutely need a great SEO strategy to make sure your website is highly visible to your target audience. 75% of internet users never scroll beyond the first page of search results, so you can't afford to not be on that page. But we know that SEO is a skill and constantly evolves so you might not have the skills in house to achieve page 1 visibility for your target keywords.
Our in-house experts in both paid and organic search put you right where you need to be - at the top. We'll help you achieve optimum reach visibility based on researched, targeted keywords and optimised web content.
"Analytics stats on a recent revamp show a dramatic increase in hits for Boarding enquiries with sharper SEO capacity and higher rankings. The Content Management System devised by Concept4 is a user-friendly solution which can be adapted by a number of staff easily and quickly"
Pay per click
Don’t have time to wait for your SEO efforts to put you on page 1? Taking advantage of Google Adwords’ paid advertising will put you at the top of search results (actually above the organic position 1 too in many cases) in an instant. As with SEO, PPC is now something of an art form too and if you don’t have the skills in-house partnering, with an agency who can set up and maintain a PPC campaign for you might be your best option.
A well thought out and executed PPC strategy can help you achieve your digital marketing goals and quickly. Whatever your aspirations, we’ll work with you on setting a budget which helps you maximise your relevant traffic, whilst keeping costs under control.
Social media marketing
Social media isn’t just a nice to have anymore, it’s essential that you have a presence on social media. It’s an engine for driving traffic back to your website and it’s free (unless you’re going to take advantage of social media paid advertising). There is a social media channel for every organisation make no mistake. The most popular being Facebook, Twitter, LinkedIn, YouTube and Vimeo but there are many more… finding the one that best matches with your target audience so you’re going to reach as many people as possible with your message is vital.
Paid social media marketing can give your digital marketing a real boost but is another set of platforms you need to understand and navigate so this might be something you want to hand over to an agency to manage for you, whilst you concentrate on your organic social media marketing. Talk to us about social media packages and we’ll recommend the best approach for you.
Conversion rate optimisation (CRO)
CRO is vital to getting the most out of your website. Most websites are designed to drive a user to an end point, or a conversion. That might a sign up to a newsletter, a sale or an enquiry form for example. If you’ve got plenty of traffic but you’re not seeing as many conversions as you’d like there are lots of things you can do. From AB testing landing pages to heat mapping software and setting up Google Analytics to give you really useful and free insights into what users are doing on your website. All of these tools will help you to achieve your website conversion goals. Talk to us today about conversion rate optimisation and let’s make progress with your digital marketing.