Gearing Up With Bowker BMW Dealership



The Bowker Motor Group has grown rapidly to become one of the UK's premier transport specialists. Lancashire dealership, Bowker BMW approached Concept4 for a bespoke customer enquiry management system for new and used cars and motorbikes. Following a successful pitch where we made some well received suggestions for streamlining and improving working practices, we then turned our thoughts to the design interface and UX for the different roles of administrators, sales staff and managers.


Although our client's main focus was simplicity for rapid, accurate data input and reporting, the design solution played an important role, as it had to sit easily with their corporate image for prestigious dealership brands BMW, MINI and BWM Motorrad, plus be presentable to the customer when interacting over deal costs, trade in values and finance options. The result is a system that can be used on-the-go by sales staff using iPads and a reporting portal for Managers to collectively assess and evaluate daily, weekly and monthly progress towards their targets.


Feedback from Bowker BMW has been fantastic; since launching the new system, 3 of our client's dealership brands have added it to their armoury.  Staff have also adopted the enquiry management system quickly, with a smooth transition from their previous processes. We've also made a succession of incremental improvements to further develop the product. This is a really good example of product development that just works, helping a client to save time and money for immediate payback on their investment.