How video can pull your school website head and shoulders above the competition
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We LOVE a full screen video for a school website! So when New College Leicester were looking for a school marketing agency to create a website that really made them stand out, video was top of our list for discussion. The school fortunately already had some fantastic footage which we were able to build into the website design! Science experiments, acrobatics and a sports car made by the children with the wording ‘where you belong, you succeed’ produced a highly engaging, exciting and enticing homepage!
If video isn’t popping up in your school marketing planning, then you’re missing a trick. Video is the single, most effective way to engage with your audience in a world where It’s becoming increasingly difficult to stand out! People want to consume content quickly, on the go. A quick 90 second video that shows everything that’s awesome about your school is likely to have far more impact than a 16 page prospectus, no matter how nicely it’s been designed! And that applies to both prospective students and parents, considering you’ll be targeting Millenial parents and iGen / Gen Z children!
How much does video cost?
Many schools assume video is out of their budget, but that may not be the case. Especially not when you team up with an agency like ours, because we’ve taken the time to build school marketing packages that work with your budget to get the most out of it, spread across a number of years. Our bespoke plus package includes website design, prospectus, video, photography and more! All for one low yearly payment. If you’d like to find out more about our packages enquire now and let’s make progress.