As a newly opened school in a competitive Parisian British and International school market, Kingsworth approached Concept4 to help improve their online marketing. Following a successful pitch, we were delighted to be awarded the contract and agreed a way forward that included a new, responsive website, Apple and Android apps, e-newsletter, a 3600 virtual tour and professional photography. Integration with the school’s MIS, iSAMS was a primary objective for streamlining parent communications – one that we knew we were able to achieve without question.
The website design now offers far more vibrancy, with a fresh and modern responsive layout. This includes impact banner images and creative use of space to ensure the school’s news stories, forthcoming events, social media channels and student testimonials can be easily accessed by desktop, tablet and phone users. Professional photography ensures the quality of the design is backed up with stunning images throughout the website – a must for making that all-important first impression with prospective parents.
Concept4 worked closely with us, right from the off. The team here at the school felt safe and comfortable with the expertise and knowledge provided to us by Alex and his team at Concept4.
Tony Standing, Teacher of IT Development
Launched in January 2016, we hope the website will prove to be a key tool for attracting interest in this fantastic school from a worldwide audience. We’ve made sure the all important ‘call to action’ is prominent, to encourage parents to book a visit, or if that’s not possible, view the 3600 virtual tour to be a feel for the school from afar. The website is also dual language, so viewers can choose to see content in either English or French, all managed from our CMS, Content4. A new e-newsletter complements the design, and integrates with both iSAMS and Mailchimp for seamless communications with stakeholders. Parents are also kept informed through the school’s app, using our free push notification service.