Is digital disruption affecting your organisation?


Keeping up with digital trends is one thing and connecting digitally with your customers is another – but what about digital disruption? How do you plan for that?

Everything is changing at such a rapid pace that trying to stay ahead of the curve can start to feel pretty overwhelming to businesses. Customers’ expectations are so high, and the digital era we live in guarantees those demands are only set to be increasingly difficult to meet – or are they?

Fail to plan, plan to fail

Planning for digital disruption is not as difficult as you might think. In reality, the changes are quite gradual. Take the example of Blockbuster stores being steadily wiped out by the arrival and complete success of Netflix, or the GoPro success over former market leader Kodak. This was by no means an overnight change; Blockbusters were unable to react to the change so inevitably had to close their doors and as Kodak filed for bankruptcy in 2012, GoPro turned over $986m with shares of 21% of the digital camcorder market. These are great examples of keeping one eye on the future when it comes to digital disruption - building this into your marketing plan is essential.

A framework for your marketing plan

If you’re not sure where to start with your marketing plan, or you’re wondering where planning for digital disruption would fit into that process, take a look at this SOSTAC marketing planning framework. Evaluating digital disruption should come within your situation analysis, enabling you to create strategies to combat it in your sector.  

We have Chartered Institute of Marketing (CIM) qualified professionals in our team, so if you’d like to talk marketing planning and strategy then get in touch. We can put together a full marketing plan for you which will consider all the digital disruption affecting your business or organisation and how you can be on the front foot to keep ahead of your game!