Oak Wood SchoolsBranding, Website & Prospectus
Oak Wood Schools, comprising Oak Wood Primary School and Oak Wood Secondary School, are part of Central England Academy Trust. Working closely with families, carers and multi-agency professionals the schools provide education for 4-19 year olds with a wide range of special educational needs including profound, severe and moderate learning disabilities.
The school wanted to change website providers to a tight timeframe, which is where Concept4 stepped in.
Before starting on the website, it was clear that the school’s branding was in need of a refresh. Using the same overall elements along with the ‘Together We Grow’ motto, we created a master brand along with Primary School and Secondary School variants. The brand is underpinned by core academy values of Harmony, Nurture and Communication and a learning ethos of ‘no ceilings’ for the learning and development path of each pupil.
On to the website, we delivered a modernised design and clearer, more intuitive navigation across all devices. Along with Content4 CMS, the school is in total control of all their website content.
The website went live to schedule – all in good time ahead of the date the previous website provider was due to end their hosting.
A new prospectus pack and stationery design swiftly followed, as the school saw the benefit of Concept4 working on all of their key collateral to provide a consistent look and feel across all of their marketing. The school’s digital prospectus versions can be seen on these links – Primary School prospectus and Secondary School prospectus.
We’ve since also developed a new brand and website for the MAT, Central England Academy Trust.