Organ Donation East Lancashire Hospitals NHS Trust
Branding & Print
Consider
Organ donation is an amazing gift. It can affect any one of us, our family, friends or community at any time; so it’s important to think and talk about it. On average 3 people die every day in need of a transplant, therefore every donor is extremely precious – saving up to 9 lives and improving the quality of life for many other people. Yet fewer than 5,000 people each year in the UK die in circumstances where they can become a donor. If their families say ‘NO’ to donation, someone waiting for a transplant misses out.
Create
For East Lancashire NHS Trust we were asked to create a campaign to project two strong messages: highlighting the benefits of joining the Organ Donation register, and for those who receive and have their lives saved by others.
Communicate
The campaign is to run in GP practices across Lancashire, on the rear panels of Fagan and Whalley trucks and through the creation of a TV advert. It will raise awareness within specific groups of how joining the list can save lives.
