Organ Donation East Lancashire Hospitals NHS TrustBranding & Print
Organ donation is an amazing gift. It can affect any one of us, our family, friends or community at any time; so it’s important to think and talk about it. On average 3 people die every day in need of a transplant, therefore every donor is extremely precious – saving up to 9 lives and improving the quality of life for many other people. Yet fewer than 5,000 people each year in the UK die in circumstances where they can become a donor. If their families say ‘NO’ to donation, someone waiting for a transplant misses out.
For East Lancashire NHS Trust we were asked to create a campaign to project two strong messages: highlighting the benefits of joining the Organ Donation register, and for those who receive and have their lives saved by others.
It has been a pleasure working with Concept4 on this project. They have been professional and reliable throughout and the results are fantastic. Thank you for helping us deliver this sensitive but important message in a proficient, skilled and respectful manner.
Angie Ditchfield, Organ Donation Campaign
The campaign is to run in GP practices across Lancashire, on the rear panels of Fagan and Whalley trucks and through the creation of a TV advert. It will raise awareness within specific groups of how joining the list can save lives.