School website for the largest all girls state school in Europe


Swanshurst School and Sixth Form, the largest all girls state school in Europe, contacted Concept4 to review their school's marketing. Over the years, the school had created many brands and lost its own identity. We were tasked to unify their brand image across all marketing collateral and re-establish the unique identity of the school. 


Initially, we re-designed the school logo to be easily recognisable, it was also essential this element would transfer across all mediums. The new school branding was reinforced through colour ways usage on a new website, reinforcing the values of what it means to be a Swanshurst school pupil. The overall website design focuses attention on the really beautiful imagery, inviting visitors to explore deeper into the website, with an easy user experience for the school's target audience.


The new responsive website provides the  school with the ideal platform to communicate with all their stakeholders more effectively. Using the latest version of Content4 our bespoke CMS, staff are adding regular, fresh content to the website to make it both a useful resource for parents and an impressive shop window for prospective parents. We also delivered both School and Sixth form prospectuses and a whole host of templates for the school to use internally that will further reinforce their new brand.