Tell Ellie East Lancashire Hospitals NHS TrustBranding, iOS & Android App & Print
East Lancashire Hospitals NHS Trust highlighted their need to improve engagement with the general public. This included listening and learning about healthcare experiences and keeping patients involved in their journey. They also wanted to improve their responses to feedback as well as continue to develop their services.
- To deliver clearly understood messages
- To provide different channels of communication through engagement and involvement
- To implement a recognisable campaign brand which resonates with the public and continues to drive their engagement process
We created a character identity to represent the values and vision of the Campaign’s core objectives. Based around the engagement aims of the Trust, “Ellie” was developed along with the effective strap line “East Lancashire Listens, Involves and Engages”. This encompasses the whole perspective of the Campaign, using a clear message to educate users of the services and encourage them to get involved.
Our solution to communicate and engage with the Trust’s audience was to propose a listening "roadshow" event throughout East Lancashire. With strong branding and marketing, we encouraged the general public to engage directly with the Trust and make sure improvements met their needs. The creation of a mobile engagement vehicle visited towns across East Lancashire, manned by members of the Trust able to discuss and engage with the general public.
To reinforce our client’s new brand we produced supportive marketing collateral including “wipe away” fridge magnets, response cards, promotional items and local PR and advertising to summarise event timetables and how the general public can get in touch. This is alongside an active social media presence and a video created by the Trust to further enhance the Campaign’s key objectives.
The “Ellie” campaign is now in its second year and will see further interaction with patients throughout the region. The Trust responds to feedback and reports how this contributes to continually improve the local health services.