The Secrets of SEO - What is SEO

Way back when, or Monday 25th April, Danny our SEO and PPC Consultant travelled down to London alongside Jane Cleaver, Concept4's very own Managing Director, to attend the Inspired 2016, Inspirational Marketing Conference, where they mingled with schools from all over the country. We also had the opportunity to run two workshops all about the wonderful and almighty topics of SEO and Digital Tool Kits. For those of you who didn't manage to attend the event and missed out on our action packed workshops, Danny has collated all the need to know secrets of SEO in 5 different instalments just for you. So here's part one - Thanks Danny!

What is SEO?

"Why don't we kick it off with the big question... What is SEO? Well Google's very own definition of Search Engine Optimization is 'the process of affecting the visibility of a website or a web page in a search engine's unpaid results.' Which basically means, using keywords to rank your website to the right kinds of traffic, while they follow set algorithms to scan through websites so that a search engine can show the results which are most relatable to the keywords you entered. But it's also so much more than that!

And so how does this have anything to do with your school? Well, if you have a website, then search results matter! If a prospective pupil or parent goes onto a search engine like Google or Bing and searches something generic such as, 'Schools in London' and you are a school based in London, then you're going to want to appear on that list! However if you don't have structured and effective SEO in place, then y­our website will not appear on that list! Still don't believe us? Well here's 4 reasons why SEO is important for schools: Reach a wider audience, have a genuine user base, you will come from a trusted source and save time on marketing!


Now you know what SEO is and why it's important, here's just a little tip for you to remember when you start your journey down the road of SEO: Know your goals and what you want to achieve."