Why great photography is so important for your school website!

Your website is the cornerstone of your school marketing and while content is absolutely key, arguably photography is more important as users will be more engaged with striking images and it shows a real taste of what you have to offer, what makes you different and effectively sells your school to prospective parents and students.

The old saying goes, a picture speaks a thousand words and in today’s digital era this has never been truer. You can convey in one second what would normally take a full page of writing, with one great image.

Current website trends need great photography

More websites than ever use full screen images for impact, particularly school websites, so the photography needs to be spectacular to encourage users to navigate further through the site and understand more about what your school has to offer. Imagine that your photography is the first impression your prospective audience will have of your brand – can you afford for it to let you down? You’ve got 6 seconds to impress a website visitor and poor, low resolution images are only likely to cause an immediate bounce, and a lost opportunity. Professional shots are visually stunning, will keep the user engaged and reflect the quality of your brand.

It’s not all about school websites…

Professional photography is versatile and can be used across your school prospectus and other marketing including signage! Even if you don’t have a printed prospectus any longer, it’s worth considering a digital prospectus which can be used as a download on your website, and great photography will really bring it to life.

Planning a school photo shoot

To get the most out of your photoshoot, it’s a good idea to plan it effectively. You should have an itinerary of all the areas and subjects you want to cover to make sure nothing is missed. Don’t forget that under GDPR regulation, you need permission from your parents before pictures are taken of students. You’ll need this in place before photography commences. We work with CRB cleared professional school photographers who have many years experience in the education sector. So, if you want to start getting more out of your school marketing with some fantastic images, get in touch today!