Many of our team here at Concept4 have a strong historical grounding in print as we were once part of a print organisation. Educational print was in fact our specialism for many years. As such, we remain an experienced educational print team, with strong design skills and an eye for detail. Many of our customers have been using us for their print requirements for over a decade and we continue to complete countless print projects annually, particularly during the summer months. Whilst the volume of print is not as dominant as it once was it can still be very relevant in your marketing strategy.

The Power of Print

There is no doubt that print remains a powerful tool in marketing, perhaps especially so in the digital age. There is still an almost emotional connection holding something physically printed compared to reading something online. A birthday card surely means more than a Facebook message. In education the physicality of a prospectus or school newsletter surely gives much more meaning to the reader and makes engagement and understanding levels much higher. In many ways it is a case of less is more. A quality printed product stands out in the modern marketing mix and certainly still has the power to impact on your marketing goals.

Print Examples

The majority of the print work we do comes under three main categories. Most prominent is the prospectus which still remains a significant weapon in the battle to attract new students during open day season. We also continue to produce quite a lot of school newsletters. These genuinely magnify the engagement between schools, pupils and their parents. These tend to be either termly or annual publications. The third large category of print we produce has more of a practical focus. We still produce a variety of forms, letterheads, invites, posters and more.

Pageflip Only – Not a Problem

We understand that traditional print can be expensive which is why we also do a lot of online only Pageflip brochures which are integrated neatly into your website. Many of the physically printed work is distributed online this way additionally. Check out a couple of recent examples which show both the quality of our design for this type of product and how easily they can be integrated into your website:

So let’s not forget about the power of print, especially when it comes to attracting new students. Please keep us in mind for your next print project or online brochure. Contact us now on 01282 612222.