Having worked with the Academy on their marketing for a number of years already, we were asked to work with them on a fresh new look for their website as part of a responsive design update. It soon became clear that a new prospectus using the same design theme was a sensible move, making the key marketing collateral for the academy both consistent and eye-catching.
Using a theme of "energy", a number of key statements were developed, such as "energy for excellence" and "energy to deliver success". A two day photo shoot allowed us to capture images to reflect the key energy themes, used for large background images on the website homepage and as impactful images for the prospectus. Alongside this, a bright colour palette was used to complement the academy branding and inject vibrancy and complement the academy's branding.
The new responsive website gives the academy the platform to communicate with stakeholders more effectively and using Content4, the latest version of our CMS, Content4, powerful tools to create content-rich layouts. Staff have quickly embraced the CMS and are adding regular, fresh content to the website to make it a both useful resource for parents and an impressive shop window for prospective parents and students. The new prospectus is complemented by a full colour annual information booklet, completing the academy's new look.