Whether you’re looking to reposition or simply revitalise your school brand, we’re on hand to help and guide you throughout the process. From survey creation for stakeholders of your school right through to design concepts and their application across website, prospectus, signage and uniforms, we’d love to be part of your school branding project.

The right branding for your independent school

We consider all aspects of your brief; the old, the new, where you are now and where you want to be. Our aim is to create a brand that truly conveys the values of your school plus everything that makes it unique and wonderful. Brand recognition is absolutely paramount - retaining the important elements people identify with about your school brand during the creative process is our primary consideration. Whilst our aim is to produce a beautiful brand, it’s also to deliver a project which meets your brief and reaches out to your stakeholders at the right level.


Comprehensive brand guidelines

We’ll also create brand guidelines to provide you with an extensive document for anyone using your school's brand, giving them clear instructions for how your brand should and shouldn't be used. It includes logo usage, fonts, imagery and tone of voice, ensuring that your school communications are consistent across the board and delivering on your marketing objectives.

"Concept4 have managed our re-branding right through from research and focus groups to design and production of printed and electronic materials. The Lord Wandsworth Foundation is central to what we do as a school, and this brochure's design is a very clear demonstration of this."
Development Director, Lord Wandsworth College


Your prospectus should pull your school clear of the pile and alongside your school website, be the centrepiece of your school’s marketing. In a digitally dominated world the printed prospectus is being overlooked in a bid to reduce cost or simply be more digitally focused. But in such a competitive environment we’re sure you’ll agree that it still holds amazing value, even more so when you're competing with schools who don't have a printed prospectus!


Our team of designers are highly skilled in prospectus design and what's more, we have full print production in house! We're geared up for digital and lithographic print, meaning no matter how big or small your budget you can be sure we can provide a solution for your school prospectus needs, along with close control to ensure the quality you need.

"We have had some great feedback on the prospectus! We are incredibly happy with the service that you provided - your professionalism and patience were much appreciated. We wouldn't hesitate to recommend you to other schools. We will definitely be in touch when we need any further marketing/prospectus support."
Head of English, Fyling Hall School

Interative prospectus

Coupled with your school prospectus we’ll create an interactive version for your school website. Making it really easy for prospective parents to access information about your school with the option to download, print and save.



Beautiful photography will sell your school for you! If you're investing in a website or prospectus then it's worth talking to us about our amazing school photography service! We've worked with trusted specialist school photographers for years and can't stress enough how fantastic images will bring your school marketing to life.


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