User experience

A great looking website is no longer anywhere near enough. User experience (UX) is now a factor in search engine rankings - and why shouldn’t it be! In this digitally dominated world, website users have zero patience to sit and watch a clunky website trying to load. They want information, they want it fast and they don’t want to have to think about how to find what they’re looking for on your website.


Integrations with third-party software

Key to a successful college website are intelligent third party integrations. You need to partner with an agency with the technical know-how to integrate your website with your internal college systems (whichever content management system you choose to use), social media channels, apps and much more to provide a seamless experience for the user.

"Concept4 were able to provide a creative response to the complicated brief we approached them with, and have been tireless in their efforts to provide a solution that meets all of our needs and complies with all of the technical requirements, to ensure full compatibility with our existing systems. In addition, they have worked to ensure our vision has become reality, turning our ‘wishlist’ into reality, so that the resulting product is a true work of art, creating a visually stunning journey for every visitor, regardless of their device or destination. All requests – both urgent and non-urgent – have been handled in an extremely timely way and together, we have overcome the initial teething issues that were encountered, particularly in light of our tight deadline for launch. Our project has been very expansive and we have been incredibly pleased with all aspects of the service provided by Concept4."
Website Co-ordinator, College of West Anglia

Content management system (CMS) 

We’ll build your website with a user-friendly CMS where plugins and integrations are used to best effect to help speed up processes and minimise your administration time. Typically, for colleges, we use an open source cms offering masses of flexibility and options to utilise your in-house team's skills post-launch.

"The team at Concept4 managed our website project professionally and responded to deadlines in a timely manner. We are delighted with our new website I would have no hesitation in recommending their services."
Marketing Manager, Brooklands College

Course Manager

We’re always working hard to develop solutions for colleges that will add value to their college website - enter Course Manager. A bespoke Concept4 product which takes a feed of information directly from your college MIS in to your website to enable a unique, customised display of course information, campus location, duration, fees and much more.

This fantastic module also gives the ability to SEO course pages individually and add custom images, video or custom code to integrate with products such as Career Coach and more. This module will drastically reduce your administration time but also improve processes and your website user experience!


We can help with all aspects of digital marketing support to make your new website a complete success. From search engine optimisation and/or pay-per-click, to put you at the top of search engine results, through to conversion rate optimisation so your website converts as much of your hard earned website traffic as possible - we’ll help you achieve your digital marketing goals.

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