Direct to Midwife Pennine Acute Hospitals NHS TrustDesign & Print
The Pennine Acute Hospitals NHS Trust selected Concept4 to create a “people based” campaign to reflect their key messages and benefits of women being seen by a midwife as soon as they discover they are pregnant. Based on significant insight work in partnership with the Trusts' midwives and mothers-to-be, we planned and delivered a targeted marketing campaign to increase the number of pregnant women being seen by a midwife in the early stages of pregnancy.
The overall objective is for a healthy mother, healthy pregnancy and healthy baby. The campaign includes local buses, GP surgeries, local supermarkets, children’s centres and PR through local media.