RS Clare & Co Ltd
Branding, Design, Print & VideoConsider
RS Clare needed to refresh their brand into a modern image which communicated their brand message and values to their stakeholders and supported a continued £5 million investment in the UK's state of the art grease manufacturing plant. Alongside this a new website was on the cards to provide a platform for their global client base to ascertain key information they required in order to inform the sales and decision making process.
Create
We created an evolution of the existing brand to sensitively reflect the important heritage of the 270 year old company. Alongside the new brand, on and offline marketing collateral has been created for niche marketing activity and cross sector product understanding supported by specific sector sub-branding with strap lines supporting sector strength, with a fresh, clean and modern feel through use of a great colour palate and typefaces. Collateral includes:
- A new responsive website integrated with the client focused CRM system to support a resource centre for potential and existing clients on product and technical information
- A great 'The story so far ...' video demonstrating the 270 year journey the company has travelled so far and the global scale of its operation today
- Comprehensive corporate brand guidelines supporting all on and offline integrated marketing and communications