RS Clare & Co LtdBranding, Design, Print & Video
RS Clare needed to refresh their brand into a modern image which communicated their brand message and values to their stakeholders and supported a continued £5 million investment in the UK's state of the art grease manufacturing plant. Alongside this a new website was on the cards to provide a platform for their global client base to ascertain key information they required in order to inform the sales and decision making process.
We created an evolution of the existing brand to sensitively reflect the important heritage of the 270 year old company. Alongside the new brand, on and offline marketing collateral has been created for niche marketing activity and cross sector product understanding supported by specific sector sub-branding with strap lines supporting sector strength, with a fresh, clean and modern feel through use of a great colour palate and typefaces. Collateral includes:
- A new responsive website integrated with the client focused CRM system to support a resource centre for potential and existing clients on product and technical information
- A great 'The story so far ...' video demonstrating the 270 year journey the company has travelled so far and the global scale of its operation today
- Comprehensive corporate brand guidelines supporting all on and offline integrated marketing and communications
Working with Concept4 on our brand evolution has been an amazing experience. The team were able to encapsulate 270 years of innovation into a new modern logo, which communicates our brand values perfectly. Right from the beginning of the project, time was taken to get an in depth understanding of our complex business. Our new website is now a true representation of the breadth and depth of our experience in the markets we serve. It has been a massive undertaking and Jane and her creative and digital team have supported us through every step, from developing a brand personality to communicating an effective brand message, right through to design of printed materials for day to day business and special events. Certainly the crowning achievement is our new website – a fantastic platform for our global customers to get the information they need to do business with us. I would not hesitate to recommend Concept4 as a fantastic partner to work with – they really are an extension to our own marketing department.
Stephanie Gawne, Marketing Manager
The brand was launched internally to staff and key stakeholders prior to the official branding and website launch on 6th May 2016. This is in support of the massive investment this successful company is making into its UK state of the art manufacturing plant.