Is it time for a website redesign?

CONCEPT4

Whether you're feeling your image is out dated, looking for a rebrand or trying to keep up with the competition, here are a few reasons why it may be time for a redesign.

Rebrand

As time goes by, the internet is evolving... and quick! It can be difficult to keep up with the competition and keep your brand visible.

If you've recently rebranded or are planning on rebranding, whether it's a new colour, logo or font, those changes need to be made on your website too. From digital to print, consistency is the key to any rebrand.

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Responsive Design

Responsive website design means that your website is optimized to be viewed at multiple sizes on different devices such as Smartphone, Tablet and Desktop. If your current website is not yet responsive you could be losing 40% of your potential traffic as that 40% of mobile users will choose a different search result if the first is not mobile-friendly.

User Experience

So why all the fuss about having a responsive website design? Well a responsive website allows your users to have a good quality experience while visiting your website with minimal fuss. It helps enhance your user's journey and more importantly it helps maintain your brand reputation. It's also worth noting down that it will help to improve your Search Engine Optimisation, and it gives people a reason to talk about you.

When to make a change

So in theory, how often should you redesign your website? Well if you ask different people you will get different answers, but what you need to consider is what's best for you. One, two, maybe even three years, but a good rule of thumb is to redesign your website when it no longer meets your needs, expectations or you can see from various analytics tools that users are not finding what they are looking for.

Choosing the right partner

In a nutshell, we don't 'do' ordinary. We design, develop and deliver outstanding websites to the education, health and commercial sectors. Click here to see some of our work.

If you want to talk to us about a website redesign contact us on info@concept4.com.