NHS Pennine Lancashire
Think Campaign

Consider
The idea behind the “think!” campaign is for the public to stop and think about their symptoms, perhaps do some research and take advice on where they could be most appropriately treated.
Create
The campaign was visual within existing Urgent Care Centres and Minor Injury Units, raising awareness that not all people who attend these services need to be there. There was a ‘mass spread’ communications campaign to cover the whole demographic spread of hospitals within East Lancashire, communicating the four main symptoms of people attending Urgent Care Centres who didn’t need to.
